Content strategy and execution for
Automotive Center Südwestfalen.
The Automotive Center Südwestfalen (acs) is a relatively young company offering engineering services like product- and process development, prototyping and validation for the automotive value chain. Located in one of the economic power regions in Germany, the company is on a path to grow their portfolio with a young and ambitious team of engineers, spearheaded by a visionary CEO.
To increase their online reach and brand awareness, the acs wanted to grow their Linkedin followers. Due to a lack of expertise and time, the social channel was only used on an ad-hoc basis with no clear strategy or planning. The Linkedin page was not optimal in terms of Branding (use of colours, profile photo, cover image, etc.) and content mostly had a "selling touch".
Results after 30 days:
165% new followers
120% more clicks to the website
300% more unique visitors
The Solution & Approach
After my first session with the acs to better understand their identity and target audiences, I developed a content strategy that took into account their business goals, brand and interests of their audiences. Using a 70-20-10 model, we agreed on the weighing of topics such as thought-leadership, employer branding, inventory & services, etc. With enough input from brochures and brainstorm sessions, I create cycles of content that is verified by the acs and planned into Hootsuite for a month ahead or more. The posts are now visually more attractive, respect the do's and don'ts for the Linkedin algorithm and drive great organic results for continued growth.