Content & Copywriting
Stop selling. Start being.
From copy-paste to copy aced.
It’s no news that B2B buyers do their online research prior to making a purchase. The right content creates what they are looking for, helps to build trust and expertise, as well as feeding the algorithms of Google & co. to boost your brand's visibility on the web. Blogs on your website, white papers and social content are the backbone of your Inbound-Marketing. Have you ever wondered what your brand could possibly tell on social to help? How about turning those FAQs into informative and visually attractive pieces of content ;)
An inferior product with a great message
will sell better than
a superior product with a bad message
What you have to tell in your content should be of added value for the readers, like educating them on certain topics or helping to solve a problem. The art of communicating without selling. The difference between “Here is what our product can do” and “Here is what you can do with our product”. While content is about aligning with your audience, copy is about persuading them to take action. Good copy speaks to the key decision-makers, simplifies jargon and convinces them with benefits. I can help you dig out what we can turn into content, create it and let your brand speak through the right copy.
What you get and how you benefit
Content Strategy
Connecting your business goals to content that is relevant for your audience, the right mix of topics, timings and implementation.
Content Creation & Management
No time? No ideas? Provide me with any documents and I'll turn them into the right content pieces, schedule them and do the webcare.
Translations
NL - DE
EN - DE
Expanding your business? Let me help you to translate your social posts, website, blogs or whatever written material. Always safeguarding the right tone of voice and context.
Blogs & Articles
Let your expertise speak through informative and well-structured texts with the right keywords to help your SEO.
UX Writing & Microcopy
Buttons that people actually click on and contact forms where you receive more than just "test 123". Copy that guides the users of your digital platform to take action.
More
Ad copy? Jingle? Voice-over text?
Let me know where else you need help and I'll craft it for you.
