Beat the streets
Copywriting for felyx
felyx is a Dutch ride-sharing service offering electric mopeds across major cities in the Netherlands.
With high availability, various pricing packages, and useful features (like the smartphone holder, USB-port, or leg cover), the company is on a ride to bring more sustainable transport to the urban city. One minute at a time.
Soon enough, felyx started expanding to other European countries like France, Belgium and Germany. I helped the local team in Berlin with CRM Mailings, Social Posts, Landing Pages, UX Writing, Performance Ads.
Out-of-Home Campaign "Who the f*ck is felyx?"
Delivered German copy taglines like:
"felyx fährt, wenn der Busfahrer schläft." (felyx rides, when the bus driver sleeps)
"felyx ist grün, unsere Fahrer:innen sind bunt." (felyx is green, are riders are colourful.)
"felyx fährt immer nach Fahrplan." (felyx is always on schedule.)