Dutch retail giant Action is known for a variety of products for small prices. However, Austrian consumers don't appreciate stores that have a "cheap" label and put values like quality over price. 

​

For a local campaign, we wrote a line that focuses more on the big assortment and that consumers will find anything they're looking for once they come in. The result was a cheeky German wordplay on the phrase "whoever searches will find". 

​

When you're reading this, I hope you're German. If not, enjoy the other cases.