Since 1899, Miele has delivered quality that has stood the test of time. In 2024, it was time to celebrate the brand's 125-year success story and roll out communications and campaigns to drive sales. 

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Together with Monks, I wrote the line "Long story short: 125 years of quality" which has been used on digital and retail channels globally, both online and offline. It served as the red thread across social assets, promotions, trade fairs, flagship stores, and more.