Brand Strategy
We buy because we feel.
Turn transactions into relationships.
Research from Google & CEB shows just that. Branding matters much more in B2B than you still might think.
But quite logical if you stop and think about it. Whether a purchaser buying a new moulding machine or a CEO signing a deal for a software service worth a new car -
the stakes are much higher than a consumer buying a new pair of jeans.
High-Tech
does not replace
High-Touch
Powerful B2B brands evoke and build trust, reassurance, thought-leadership and more. Therefore, Branding comes first. It is the lighthouse guiding you through your marketing road map to create a competitive advantage. And I can help you finding your unique Brand DNA or finetuning the existing one.
What you get and how you benefit
Brand Purpose
The reason for being beyond making money. The Brand Essence connecting with your audience on an emotional level and building loyalty as well as a competitive advantage.
Mission & Vision
Inspiring statements that capture what future your brand wants to create and how.
Target Audience & Personas
Defining your customers by better understanding their needs, pain points, motivations, etc. Personas help to create better content and messages.
Tone of Voice
Giving your brand a humanising way of speaking that is coherent with its values and creates consistency in all contents.
Brand Narrative
All elements combined into a storytelling copy that resonates with your employees and customers as well as attracting talents.
More
Anything else you are looking for at this point? Do you fancy a new Visual Brand Identity? Let me know and I can get my creative network onboard.
